Weaver now works as communications and operations director for the Indiana Forest Alliance, but that passion for reporting and storytelling never left him.
“Journalism will always be my passion and thankfully I have found an outlet for it through freelancing,” Weaver said. “But I feel lucky to have found another avenue for truth-telling through environmental advocacy and communications.”
News breaks almost every minute now, and the industry is changing to adapt to the digital age. But even with more news constantly presented, the industry is shrinking with newsrooms losing reporters every year. And with the ever-growing “Fake News” rhetoric, it seems as if journalists’ careers are under fire at every moment.
From the viewpoints of local journalists, these problems are a heavy weight to bear while working. But they don’t see this industry as a dying field. It’s just changing and will prevail.
A doomed business model
The newspaper industry has lost more than 50% of its employees since 2001, according to the U.S. Bureau of Labor Statistics. Experts in the field all agree this loss is due to traditional news outlets’ “failed business model” of relying on subscriptions and ad revenue for profits, and then refusing to catch up to the digital age.
“For decades, we’ve known people wanted their news online. Newspapers were slow to change,” said Al Tompkins, senior faculty for broadcast and online at the Poynter Institute. “They kept doing the same thing over and over and over again.”
When the internet first became prominent, news outlets thought it would be a fad. Most news organizations made the mistake of giving away content for free online that people generally would have to pay to read in print, said Mary Beth Schneider, a veteran journalist, who worked at The Indianapolis Star for more than 30 years, and served as an editor for TheStatehouseFile.com from 2019 to 2020.
“The news business was so stupid and didn’t take it seriously … they thought, ‘Well isn’t this cute? People can read news on their computers,’” Schneider said.
That mistake is one traditional newspapers may not come back from, Tompkins said. The national outlets that did jump on digital media, such as The New York Times and the Wall Street Journal, are doing very well, but local papers will continue to struggle.
“Once a customer is getting something free, it’s very difficult to start charging them,” Tompkins said.
Although the entire industry is hurting, small newspapers are seeing the worst. Oseye Boyd is editor of the Indianapolis Recorder, a 125-year-old small newspaper that focuses on the Black community of Indianapolis.
The Recorder is a fraction of what it used to be, and it’s hurting, she said.
“There’s that saying that when white America gets a cold, Black America gets the flu or pneumonia. The same thing goes for newspapers,” Boyd said.
She thinks people often overlook local news, and don’t realize the impact smaller papers have. The Recorder specifically focuses on telling untold stories of the Black community, and there would be many stories that went untold without it.
“We’re focusing even more on local-local,” Boyd said. “We’re getting down to issues that a lot of times you wouldn’t even think about because we come from a different perspective.”
The traditional news industry needs a new business model and there is no solid solution. Public broadcasting, which is funded by donations and foundations, is a part of the industry that is growing nationally and in Indiana, so that may be a solution to the hurting traditional outlets, said Brandon Smith, Indiana Statehouse bureau chief at Indiana Public Broadcasting.
There is also nonprofit news, with successful organizations like Chalkbeat and The Texas Tribune.
“It’s not dying, there are just segments of the industry that need to figure out what does the future look like,” Smith said.
Deadlines every minute
Schneider remembers typing her stories on a typewriter, and ripping up the paper, if she wanted to rearrange a story. That, like many practices in journalism, is far in the past now with the digital age.
Social media and the internet turned the news into a 24/7 business, with journalists meeting deadlines every minute, it seems like. Schneider saw first-hand the impact the digital world had on news, and she embraced it while she was at The Star.
“I remember I turned down a job for the AP because I didn’t want to have a deadline every minute, but then I ended up doing that anyway here,” Schneider said.
Now, she’s dubbed as the “Twitter Lady,” a name she picked up while covering the Statehouse, for live-tweeting news coverage as it was happening. Twitter rose to more prominence around 2010, which is when Schneider decided to send live tweets about the Right to Work debate happening at the Statehouse.
“I was in there tweeting the live debate, and the labor guys picked up on that, and I gained thousands of followers overnight,” Schneider said. “It is instantaneous to put people right exactly where you are.”
With the deadlines being constant there is less time for reflection as a daily news reporter, and there are a number of added responsibilities to worry about, Weaver said. Now, journalists have to know how to be active on social media, take photos and videos, and write quickly to meet deadlines online.
“You’re just trying to put the news out at that moment, you don’t really have time to reflect or be intense about it,” Weaver said.
Digital and social media have greatly benefitted journalists though, especially as a way to communicate with readers. With newsrooms shrinking, it is difficult to cover everything, but social media allows journalists to see what the public cares about the most, a form of communication that was not as easy before, said Allison Carter, senior digital manager of content for Indy Star.
“When I see a lot of normal, non-journalist people talking about something, I’m like, ‘OK, we need to address this,” Carter said. “I sometimes get a lot of weird looks from my more traditional colleagues, but most of the time it works out.”
Carter is very active on Twitter, and like many journalists, she’s had to learn to find that balance between being a professional online while also being a human-being, but also being careful to not spew her opinions on her timeline.
She uses her platform to not just Tweet news, but she also puts her own personality into her posts when giving analysis or criticism on certain issues she knows are facts, including wearing masks, climate change or election results, she said.
“It’s OK to be yourself, and you really need to be a person. A lot of people see media as a faceless entity,” Carter said. “I’m not going to play both sides with climate change. I’m not going to play both sides on wearing a mask. There are facts that back up each of those to the extent that I’m comfortable that those are not opinions anymore.”
Smith also frequently uses Twitter to give analysis on state issues he covers. It is difficult to find the line between being critical or just ranting, he said.
“That’s something I’m constantly battling,” Smith said. “Whenever I tweet something, I’m always thinking about, ‘If someone were to challenge me on this, can I back it up?’"